Contrepreneur Strategies to Avoid in The Digital Economy

Tech has lowered the barrier to imitate real entrepreneurs

Andrew Gillick
The Startup
Published in
6 min readJan 20, 2023

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You can’t let your ad-blockers down for 10 minutes without being advertised the “secret” to running a $1m online business; the $20k course on flipping real estate; the 4-hour work week; the Next Big Investment; “strategies to recession-proof your life” ; Andrew Tate’s Hustler University.

Future Perspectives is a bi-weekly newsletter round-up of my essays from the 
frontier of digital money, governance and organization. For more info on my
REST API technical writing for Fintech companies please
visit www.andrewgillick.com

Your Medium feed is clogged with clickbait articles by pontificating authors who churn out three articles a day on the same theme: I “How I made my first $100k as a Creator”; “I followed X Strategy — This is What Happened”; “10 Steps to 10x Everything in Your Life.”

Screenshot: Advertisement on YouTube

YouTube, the most lucrative advertising venue in the Western World, seems to have absolutely no standards or bottom to the cast of characters it churns out:

  • The woman pausing on her run down the ski…

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Andrew Gillick
The Startup

Future perspectives on Money, Governance & Organisation | Fintech Technical Writer | www.andrewgillick.com